Privacy Policy

Learn About Our Privacy Policy & Site Security

La Fonda on the Plaza values your right to privacy, and we take the issue of safeguarding that privacy very seriously. We created this Privacy Policy so you would understand how we collect data from our website and how we use this information to make your online experience with La Fonda on the Plaza even better.

What information do we collect?

We do not collect, save, or store any personal information when you are simply browsing our website. We collect information only when you make an online reservation or when you join Friends of La Fonda. There is no instance in which we collect personal information without your knowledge and consent, and the information requested is the minimum necessary to perform a particular service. We do not share your information with any outside services.

When you join Friends of La Fonda or make a reservation online we ask that you provide us your name, city, zip code, country, and a valid e-mail address. We also collect anonymous aggregate information—like your IP address—that allows us to provide you with a better overall website experience. When you make an online reservation and create a profile with your personal information and credit card data, you are doing so over a secure server. We use the third party provider Synxis for this service, and their stringent Privacy Policy ensures all of your information remains strictly confidential.

How do we use the data?

To send monthly e-newsletters intended to enrich your visit to Santa Fe and to make your stay with La Fonda on the Plaza more enjoyable.

To process transactions. We do not sell, share, or exchange your personal information to or with any company without your consent, other than confirming your reservation via Synxis.

To provide better, more personalized service by responding to e-mail concerns, requests for proposals, or questions you may have about the hotel.


Third party websites that are accessed through links from the La Fonda on the Plaza website have their own security measures and privacy and data collection practices. We have no control over these third party websites and assume no responsibility or liability for the practices, policies, and security measures implemented by third parties on their websites.

Deleting your Account Information

You may unsubscribe from your Friends of La Fonda subscription at any time by clicking on the “unsubscribe” button at the bottom of the e-newsletter or by clicking here. However, content or other data that is not part of your user account such as comments on our blog, View from the Plaza, will remain on the site at our discretion. If you no longer want to receive notices from our blog, you must unsubscribe from the service.

Changes to this Privacy Policy

If a substantial change is made to this Privacy Policy, we will notify you by posting a prominent announcement on our site or by sending an e-mail to the address you have provided. For each modification we will update the Privacy Policy data as shown below:

This policy was last modified on June 25, 2015.

Is there a Guarantee?

We make every effort to maintain and meet the standards and integrity of our Privacy Policy. However, there may be factors beyond our control that may result in disclosure of data. As a consequence, La Fonda on the Plaza disclaims any warranties or representations relating to maintenance or nondisclosure of data.

Contacting Us

If you have any questions about this Privacy Policy or our website, please feel free to contact us at –